It is almost impossible to find a job that doesn't involve something you avoid doing.  As Country Manager I avoided accounting as much as was possible, but it was a necessary part of being successful in that role.  In order to achieve more impact and reach our goals, we sometimes have to focus on the areas that we want to avoid the most.  It's not always easy, but in this episode I provide you a five step process that will make it easier, and more sustainable!  If there is something you know would make a big difference in your work but you either are avoiding it or telling yourself you don't have the time, this episode is for you!